Showcase your brand – word of mouth is incredibly effective because it’s highly relevant. People in a specific industry, as an example, often congregate in social media channels and groups. If one person shares your brand, product or service, it can be seen and shared by a highly-engaged audience.
Develop a loyal community – if you have an effective social strategy of providing value to your audience – either by direct assistance, curated content, or other news, tips and tricks, your community will grow to appreciate and trust you. Trust and authority are important elements of any purchase decision.
Improve customer service – when your customer calls you for help, it’s a 1:1 conversation. But when a customer reaches out on social media, your audiences get to see how you react and respond their needs. Great customer service can be echoed through every corner of the globe… and so can customer service disaster.
Increase digital exposure – why product content without a strategy to share and promote it? Developing content doesn’t mean if you build it, they will come. They won’t. So building a great social network where the community become brand advocates is incredibly powerful.
Boost traffic and SEO – While the search engines continue to exclude links, fans and followers as a direct factor in search engine ranking, there’s no doubt that a strongsocial media strategy will drive great search engine results.
Expand sales and reach new audience – it’s proven that sales people who incorporate a social media strategy outsell those who do not. As well, your sales people understand how to deal with negative feedback in the sales process because they actually speak to people every day. Your marketing department often doesn’t. Putting your sales representatives out on social to build a presence is an awesome means of expanding your reach.
Cut marketing costs – while it requires momentum, trending growth on social media for follows, shares, and clicks will ultimately drive down costs while increasing demand. There are incredible stories of companies going from broke to expanding after building a unique social media presence. That requires a strategy that can be counter to many corporate cultures. There are also a lot of companies that are terrible at social media and are simply wasting their time.
I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want
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