WOMMA-WORD OF MOUTH MARKETING ASSOCIATION

Founded in 2004, the Word of Mouth Marketing Association (WOMMA) is the official non-profit trade association dedicated to word of mouth marketing.WOMMA advocates ethical word of mouth marketing practices through education,professional development, and knowledge sharing with top industry marketers.
The word of mouth marketing association does the following

1. Educating people about your products and services.
2. Identifying people most likely to share their opinions.
3. providing tools that can make it easier to share information
4. studying how, where, and when opinions are being shared.
5. listening and responding to supporters,detractors and neutral.